Let me take you back to my first year of university. I was excited to learn the ins and outs of marketing, ready to learn the “secret recipe” so I can propel myself into the job market.
There was one teacher in particular that really knew her stuff and everybody in the class could tell. We’ll call her Mrs. Joana. She was a sweet lady probably in her thirties or early forties and she just happened to teach us a class called “Fundamentals of Marketing”. Throughout various classes she’d say her favorite word when it came to Marketing is “depends”. At first, I thought it was a slight exaggeration meant to get everybody in the classroom to think and consider a different perspective.
I was wrong.
A couple of months later, after finishing that class and moving onto the second semester, I was working on a group project with three other classmates. It was my first major group project and I was pumped up to finally use the knowledge I’d acquired to apply and showcase it in this report which at its core was about the development of a Marketing strategy for a product of our choice.
During this task, we ran into various variables that we had not accounted for and it really threw us off. This was the first time me and my colleagues had worked on a project that involved so many technicalities and the inexperience showed. That´s where I have a very vivid memory of an interaction between me and one of my group members, because he’d asked for my opinion on various aspects of our strategy and the answer I gave to most of them was “depends”. Suddenly, I remembered Mrs. Joana and how she’d mentioned multiple times that her favorite word is “depends” and it really resonated with me, because it finally hit me how many things I needed to keep in mind and how each one affects the project I’m working on. Needless to say, that moment changed my outlook on Marketing. I’d considered this field to be slightly formulaic but throughout these last years I’ve turned a new leaf and realized that the number of variables to be considered makes each project and the problems it brings a unique experience. As for the solution for those problems? It depends